Scores
Tested Oct 20, 2026 · PageSpeed Insights API, mobile and desktop
Current scores
Core Web Vitals, mobile
Lab data · LighthouseThis site doesn't yet have enough traffic for Chrome UX Report field data, so these are lab values from a simulated mobile run. INP needs real users; Total Blocking Time is the lab measure that tracks it.
Mobile performance over time
Daily · Sep 29 – Oct 20, 2026What's in it
What was built
A complete redesign and rebuild of palmcm.com, replacing the firm's previous WordPress site. We rebuilt every template and page on a lightweight stack, migrated the blog, and kept every URL alive through the cutover with redirects. The site has been maintained and measured since launch.
What made it fast
The decisions behind the scores. Written for the next developer.
- 01
Images are served as AVIF with WebP and JPEG fallbacks. The server negotiates per browser: the same photo ships as a 44 KB AVIF where the JPEG costs 100 KB, with caching that respects the negotiation.
- 02
The largest visible element is text, and it's treated like it. The heading font is self-hosted and preloaded, so the browser paints the headline without waiting on a stylesheet chain.
- 03
Tracking loads late. Analytics and the ad pixel are deferred out of the paint window instead of running in the head.
- 04
No page builder in the delivered page. The markup is the design, not a builder's wrapper around it.
- 05
Where the points went
Same page, same trackers, five configurations.
Accessibility
Built to WCAG 2.1 AA and audited with Lighthouse. Current score 96; three low-contrast elements and one generic link text are on the fix list and take it to 100.
Who runs it now
Palm's team sends content and campaign requests; we implement them. We maintain the site's performance, security, indexing and structured data, measured in a monthly brief.
Don't take our word for it
Verify it yourself
PageSpeed Insights is Google's free, public test. Expect the numbers above, give or take a point or two between runs.
Run palmcm.com through PageSpeed Insightspagespeed.web.dev/analysis?url=palmcm.com