Rankings
Google uses Core Web Vitals as a ranking signal. It won't rescue thin content, but between comparable competitors the faster site has the edge — and a slow site hands that edge to whoever built theirs properly.
Web Performance & Speed Optimization
Your website is slow. Google knows it. Your visitors feel it.
We build websites where a 90+ PageSpeed score and Core Web Vitals targets are the starting point, not an afterthought.
90+ mobile PageSpeed on every build on our Results page
Not sure the site needs a rebuild? Start with the assessment — no charge, no backend access.
Scores you can verify
Accessible to everyone
Built to Google's standards
Measured every week
The Problem
What poor performance is actually costing you
Conversions
Load time sits directly upstream of conversion rate. Every added second gives visitors another chance to leave before your content renders, and on mobile connections a slow page loses leads it never gets to count.
Ad Spend
If you're running Google Ads or paid campaigns to a slow landing page, you're paying for clicks that bounce. Slow load times inflate your cost per lead and drag down the landing-page experience component of your Quality Score.
Credibility
A slow, janky site signals to sophisticated buyers that you cut corners. If your website can't perform, why would they trust your service to perform?
Free Assessment
Find out if your site is worth fixing
You don't need us to tell you the site is slow. What you're missing is the diagnosis: how far from Google's thresholds it actually is, what's causing it, and what the proportionate fix costs.
Send us your URL. Within two business days you'll have a one-page assessment: your current PageSpeed Insights and Core Web Vitals numbers, the three specific things slowing the site down, and one of two answers.
We don't patch sites we didn't build — the FAQ below explains why — so the assessment has no upsell hiding in it. No backend access needed; everything is measured from the outside, the same way Google sees your site.
Get the free assessment ⟶Performance assessmentyoursite.com
Sample · 1 pageMobile
Desktop
- LCP3.4 s
- INP180 ms
- CLS0.04
Three things slowing it down
- Tracking scripts loading in the page head
- Hero image lazy-loaded and served oversized
- An unused plugin loading CSS on every page
The answerYour developer can fix this.Fix list attached, written for whoever maintains the site.
Mobile
Desktop
- LCP3.9 s
- INP190 ms
- CLS0.14
Three things slowing it down
- Page-builder markup nine levels deep
- Caching bolted on in a PHP plugin
- A stylesheet that grows with every page
The answerIt's the foundation.The case for a rebuild, with the reasons written down.
What We Deliver
Every site ships with these benchmarks. No exceptions.
90+ PageSpeed — Our Launch Target
Every site is built to score 90+ on both mobile and desktop at launch. Real-world scores vary based on content volume and third-party scripts — but the architecture is designed to keep scores high.
Built to Core Web Vitals thresholds
LCP under 2.5 seconds, CLS under 0.1, INP under 200 ms — Google's own thresholds, used as the budget for every build. Lab runs verify the first two before launch; field data confirms the rest once real traffic arrives.
LCP Under 2.5 Seconds on Mobile
Largest Contentful Paint under 2.5 seconds is Google’s own threshold, and it’s the budget every build is measured against — on an emulated mobile connection, not on fiber in a lab.
WCAG 2.1 AA Accessibility
Proper heading hierarchy, sufficient color contrast, keyboard navigation, alt text, ARIA labels. Accessibility isn't an add-on — it's built into the markup from the first line of code.
Full Schema Markup & Structured Data
Every page ships with proper schema — Organization, LocalBusiness, Service, FAQ, Breadcrumb, Article. This is what makes your site readable by Google and AI search tools.
Pixel-Perfect Design Fidelity
What was approved in the design phase is what ships in the build. No compromises, no "close enough," no layout drift between the mockup and the live site.
The Approach
Performance is a build decision — and an operations decision
Hosting Architecture
Cloud hosting configured for your traffic profile. Server-side caching, CDN distribution, and environment tuning — not shared hosting with 200 other sites.
Database & Query Optimization
Clean database architecture. No orphaned post meta. No autoloaded transients from deactivated plugins. Efficient queries that don't bottleneck page generation.
Security Hardening
Hardened from day one — not patched after a breach. File permissions, login protection, security headers configured, automated malware scanning.
Monitoring & Alerts
Post-launch performance tracking. If Core Web Vitals regress or uptime drops, we know before you do.
The front-end half
- The stack
- Images
- CSS
- Fonts
- When third-party scripts load
The front-end half — the stack, images, CSS, fonts, and when third-party scripts load — is covered decision by decision in how we build
No score stays at 90+ on its own.
Every third-party script your marketing team adds — HubSpot, Calendly, live chat widgets, analytics pixels, embedded videos — chips away at performance. Plugin updates introduce new overhead. Even adding content with unoptimized images degrades your scores over time.
Keeping a site fast isn't monitoring — it's constant tuning. That's what our Growth Plans are built for.
Is This Right For You
This is for businesses that are done settling for a slow website
Your current site is embarrassing you.
You know it's slow. You've seen the PageSpeed scores. You've watched visitors bounce. You're not looking for a band-aid — you're ready for a rebuild that performs from day one.
You're about to invest in marketing.
You're planning SEO, ads, or a content strategy — and you need the technical foundation to actually convert that traffic. A slow site makes every marketing dollar work harder for less.
You've been told "WordPress is just slow."
It's not. A poorly built WordPress site is slow. A properly architected one scores 90+ on PageSpeed and loads in under a second. The difference is how it's built.
Common Questions
Frequently asked questions
Do you offer speed optimization as a standalone service?›
No. We build sites, and we maintain the sites we build. We don't take one-off optimization work on another developer's build — and the reason is worth two minutes, because it's also the reason to be careful who you hand your site to.
Why won't you optimize a site you didn't build?›
Because doing it properly starts with learning the build: the theme's architecture, what each plugin does, which CSS is load-bearing, why the previous developer made the choices they made. On an unfamiliar build that diagnosis costs more than the fixes, so almost nobody selling cheap optimization actually does it.
What gets sold instead is a standard recipe applied blind — a caching plugin, image compression, script minification. Sometimes it breaks things the same day; more often the score bumps for a few weeks and drifts back, because the thing generating the bloat is still in place. And when something breaks later, the person who changed the site and the person who maintains it are different people, so nobody owns the result.
We decline this work for the same reason our Backend Access Policy discourages third parties from modifying sites we maintain: changes made by someone who doesn't own the build create problems for everyone who comes after.
Our SEO or marketing provider already "optimized" our site once. Is this the same thing?›
We've watched those projects from the maintenance side for years, and they follow a pattern: an optimization plugin stacked on a page builder, settings copied from a tutorial, a report that looks better for a month. Marketing providers are good at marketing; website engineering is a different skill set. If their changes are still on your site, they're often one of the three things the assessment finds.
So what are my options if my site is slow?›
Start with the free assessment. If the problems are contained, you get the fix list for your own developer and you're done. If they're structural, you get the case for a rebuild — and that's work we do take, because we're accountable for every line of it from day one.
How much does a new build cost?›
Projects vary based on scope, content volume, and complexity. We provide fixed-price proposals after a discovery conversation — no hourly billing, no surprises. Let’s talk about your project.
How long does a typical build take?›
A first build is really two projects: the theme, then the first page — typically two to three weeks each, with every page after that faster because it reuses the theme. The full breakdown is on Web Development.
Will my site stay fast over time?›
Performance degrades when nobody’s watching. Plugin updates, content additions, and third-party scripts all introduce risk. Our Ongoing Growth Plans include performance monitoring and incremental optimization to keep your scores high after launch.
What about my existing content?›
We migrate your content as part of the build. Blog posts, case studies, team bios, service pages — everything moves to the new site. We handle the technical migration; you review and approve.
Do you host the site too?›
We offer managed cloud hosting optimized for the sites we build. Clients who prefer to host elsewhere are welcome to — we’ll configure the build for your environment.
Your next website should be the fastest site your visitors have ever loaded.
Tell us what you're working with. We'll tell you what's possible.