Case study · Design & Development · Growth

Financial Services

A rebuild on a new platform for a cash-for-gold business, replacing a legacy pricing system and adding an AI chat assistant without giving up the scores.

Built for Cash Company, a financial services and cash-for-gold hub serving the GTA. Live site

cashandgold.ca

Scores

Scores publish with the first weekly run after go-live

Current scores

Performance

mobile

Performance

desktop

Accessibility

desktop

Best Practices

desktop

SEO

desktop

Core Web Vitals, mobile

Lab data · Lighthouse

LCPAt go-live

Largest Contentful Paint

—

Good ≤ 2.5 s

TBTAt go-live

Total Blocking Time

—

Good ≤ 200 ms · lab stand-in for INP

CLSAt go-live

Cumulative Layout Shift

—

Good ≤ 0.1

This site hasn't launched on the new build yet. Lab values are captured at go-live; the pre-rebuild baseline is kept so the before and after stay comparable.

Mobile performance over time

Pre-rebuild baseline

Go-live

Before rebuild · 41

Weekly scores begin with the first run after go-live.

What's in it

DeliverablesFigma designFigma designMigration + redirectsMigration + redirectsTechnical SEOTechnical SEO

IntegrationsAI chat assistantAI chat assistant

ComplianceWCAG 2.1 AA auditWCAG 2.1 AA audit

What was built

What made it fast

The decisions behind the scores. Written for the next developer.

Where the points went

Same page, same trackers, five configurations.

Mobile performance by configuration

Shipped

Dashed line: 90, the bottom of Lighthouse's green band.

Accessibility

Who runs it now

Don't take our word for it

Verify it yourself

PageSpeed Insights is Google's free, public test. Expect the numbers above, give or take a point or two between runs.

Run cashandgold.ca through PageSpeed Insightspagespeed.web.dev/analysis?url=cashandgold.ca