Web Design
Strategic UI/UX design in Figma — mobile-first, conversion-informed, and built to translate cleanly into a fast, accessible website. Full design files delivered. You own them.
Our Approach
A well-designed website doesn’t just look professional — it controls where the visitor looks, what they read first, how quickly they trust you, and whether they take action. That’s not subjective taste. It’s visual hierarchy, information architecture, and conversion strategy working together.
Google indexes the mobile version of your site first — regardless of how many visitors come from desktop. In North America, desktop still accounts for a little over half of web traffic, but mobile-first indexing means the mobile layout determines your search rankings. We design mobile first and scale up to desktop, not the other way around. The result ranks well, loads fast on every device, and doesn’t sacrifice usability at any screen size.
Visual hierarchy isn’t decorative — it’s conversion architecture. Where the CTA sits relative to the fold, how social proof is positioned near decision points, how whitespace directs attention, how the page flows on scroll. Every layout decision is informed by how visitors scan, read, and decide. Design and CRO strategy are developed together — not by separate teams who never talk.
CRO & Landing PagesDesign choices directly impact site speed. A full-bleed 4K background video tanks your PageSpeed before the visitor reads a word. A third-party icon CDN adds 200ms to every page. Custom fonts with 12 weights add render-blocking overhead. We choose image formats, limit font weights, specify lazy-load boundaries, and design layouts that don’t need heavy JavaScript to function.
Web PerformanceWe don’t design for three breakpoints and call it done. We design for the actual devices your visitors use — phones, tablets, laptops, wide monitors — and test across real screen sizes, not just the Figma artboard widths. Touch targets, font scaling, form usability, and navigation behavior are all designed per device context.
WCAG 2.1 AA compliance starts in design, not in development. Color contrast ratios are checked against AA thresholds during the design phase. Heading hierarchy is planned before a single page is built. Interactive elements are sized for keyboard and screen reader users. If the design isn’t accessible, the build can’t be either.
Headers, footers, cards, forms, CTAs, section layouts, navigation patterns — all designed as reusable components with consistent spacing, sizing, and behavior across pages. This isn’t just a design philosophy — it directly impacts development speed, maintenance cost, and visual consistency as the site grows.
How We Work
Every project is designed in Figma with full-fidelity mockups. You see exactly what your site will look like on desktop, tablet, and mobile before any development begins. Nothing is improvised during the build.
We start with your content — not placeholder text. The layout is shaped by what the page actually needs to say. If content doesn’t exist yet, we work with you to outline it before design begins.
Structural layouts showing page flow, content placement, CTA positions, and responsive behavior. No colors, no typography — just the architecture. This is where conversion strategy is embedded.
Desktop, tablet, and mobile layouts with final typography, color, imagery, and spacing. Interactive prototypes where needed. This is the approval milestone — what you sign off on is what gets built.
Annotated Figma files with spacing specs, color tokens, font weights, component states, and responsive behavior notes. The development team builds from a precise specification, not a screenshot.
Deliverables
Where Clients Start
Logo, colors, brand guidelines, maybe existing marketing materials. We translate your existing brand into a web design system — consistent, cohesive, and optimized for screen. The design file becomes the single source of truth that keeps everything aligned.
No logo, no brand guidelines, no existing site. We develop the visual identity alongside the web design — logo direction, color palette, typography, tone — so everything is built as one cohesive system from the start.
For Agencies & Design Teams
If you’re a marketing agency, a design studio, or a freelance designer who needs a development partner, we build from third-party Figma files regularly. We’ll review your file for build feasibility and flag anything that needs adjustment before development starts.
Have the design? We build itThat said, not all Figma files are development-ready. Designs built without CMS, performance, or accessibility in mind create friction during development:
Our published guidelines cover breakpoints, image specs, AA contrast minimums, component naming, and CMS-aware layout so your handoff goes smoothly.
Design Meets Performance
Design and performance aren’t separate conversations. They’re the same conversation. Here’s how design decisions directly impact your site’s technical performance.
+2s
Load time
A full-bleed hero at 4000px and 2MB adds 2+ seconds to load. We specify dimensions, formats (WebP/AVIF), and compression during design so development doesn’t have to guess — or compromise.
16
Font files
Every custom font weight is a network request. Eight weights plus italics means 16 files before text renders. We limit weights in the design system and specify fallback behavior so text is visible immediately.
CLS
Layout shift
Scroll-triggered animations, parallax, and complex hover states all require JavaScript. We design interactions that enhance the experience without heavy libraries or layout shift.
1.5MB
Embed weight
That YouTube embed in the hero? 1.5MB of JavaScript before your visitor sees the video. We design with embed performance in mind — facades, lazy loading, and lightweight alternatives.
Common Questions
Typically two to three structured rounds per phase (wireframes, mockups, responsive). Each round has a clear deliverable and a feedback window. Additional rounds are scoped transparently.
Yes. You own the design files. Use them for print, social, presentations — whatever you need. We deliver the original Figma files, not flattened exports.
We build from third-party Figma files. We’ll review for build feasibility and flag any adjustments needed for performance, responsiveness, or accessibility. Check our Designer Handoff Guidelines for what makes a file development-ready.
Typically 2–4 weeks depending on the number of unique page templates and the complexity of the layout. We’ll give you a clear timeline in the proposal.
No. Figma is our design tool. If you have existing assets in Sketch, XD, or another tool, we can import and work from them, but all design work happens in Figma.
We can, but our strongest work comes from designing and building together. When the design team knows exactly how the site will be built, every decision is more informed — and the result is a site where nothing is lost in translation.
Tell us about your brand. We’ll show you what it looks like as a website.
We respond within one business day.