Your marketing team has a strategy. We make sure your site can execute it.
Ongoing technical SEO, performance monitoring, and site health for companies already investing in marketing. We make sure your marketing gets the return it should.
Your marketing team delivers a strategy, a content calendar, and a list of technical recommendations. Then someone has to actually do it.
Usually that someone is a one-size-fits-all developer who applies the same technical marketing checklist to every site they touch: the same plugins, the same schema setup, the same fixes, whether the site needs them or not. Often the site already has the capability built in, and nobody checked before adding a second tool to do the same job.
Built-in lazy loadOn
Lazy-load pluginOn
Same job, two toolsConflict
Plugins conflict.
Article schemaInvalid
Found on page2×
Schema gets duplicated and stops validating.
IMG_2041.jpg4 MB, uploaded as-is
Core Web VitalsFailed
Images go up at 4MB and quietly drag down Core Web Vitals.
/services301
↳ /our-services/301
↳ /services/web/200
Internal links point at URLs that 301 twice before resolving.
Technical problems like these don't show up in a ranking report right away.
The strategy wasn't wrong. The implementation was.
Plans
Keep your site in step with your marketing
Every plan covers the baseline. The difference is whether we're also maintaining the technical factors that determine how your site performs in search.
Monthly technical report, written to be forwarded to your marketing team
Direct collaboration with your marketing team
LicensesPremium licenses included: everything in Essential, plus SEO and conversion tools
Prerequisite: Performance assumes you're actively marketing. If nobody is producing content or running campaigns, there's nothing for this work to amplify, and Essential is the right fit until that changes.
Some sites require a custom plan by definition, not by preference. These all create ongoing maintenance work that a standard plan can't absorb:
Consent management platform
Third-party integrations
Membership platforms
E-commerce
Learning platforms
AI chat
Heavy third-party script loads
Sites past a certain page count
Other specialized plugins that need ongoing upkeep
LicensesEverything in Performance, plus the licenses for whichever add-ons are in scope
Implementation
Content and build work, billed as used
When your marketing team sends content, technical recommendations, or new page requests, we implement them correctly, on your actual site, without breaking anything.
That work is billed hourly rather than bundled into a plan, at two rates. Both are in your proposal.
Why hourly
We quote projects fixed-price because the scope is knowable up front. Implementation isn't. Your team might send two articles in March and twelve in April, and we're not going to pad a retainer to cover a month that might not happen. You pay for what you actually send us.
Why two rates
Because they're two different jobs. Content upload shouldn't be billed at developer rates, and most shops bill it that way anyway.
Content management
Uploading, editing, and maintaining content on an existing site.
Post and page uploads with correct heading hierarchy and semantic markup
Image optimization, sizing, and alt text
Image sourcing or generation where you don't supply your own
Internal linking per your marketing team's plan
Meta titles and descriptions
Schema markup for new content types
Edits and replacements to existing content
Posts with tables, FAQ blocks, or custom formatting take longer than plain ones; supplying finished copy and your own images keeps the time down.
Design and development
New builds, custom work, and anything that changes how the site functions.
New landing pages and page templates
Custom components and layout work
Redirect implementation for content restructuring
Tracking script and tag installation
Integrations and custom functionality
Technical fixes outside plan scope
Collaboration
Should your SEO company have backend access?
Our answer is that SEO professionals should work with the development team, not around it.
Your site is a custom build. Unrestricted backend access introduces security risk, plugin conflicts, and the possibility of broken functionality that nobody can trace. We're glad to collaborate on implementing best practices in a way that maintains site integrity. A good SEO provider has no issue with that.
When an SEO provider has unrestricted access
01
Sketchy, redundant, or conflicting plugins get installed
02
One-size-fits-all strategies get applied to a custom setup
03
High-risk changes get made without understanding the technical structure
04
The developer gets bypassed, leading to broken functionality and security gaps
05
Responsibility diffuses, and when something breaks nobody owns it
Green flags in an SEO provider
Requests collaboration with the developer rather than demanding access
Provides a clear plan of intended changes
Uses minimal plugins and avoids redundant installs
Understands your platform and discusses technical best practices
Makes changes incrementally and tests before rollout
Communicates openly with both you and the development team
Red flags
Demands backend access without explanation, or dismisses collaboration
Makes sudden changes without testing or documentation
Applies a cookie-cutter approach regardless of your setup
Avoids transparency about what they're doing and why
Promises guaranteed rankings or claims secret strategies
Blames the developer when things break
SEO should enhance your site, not put it at risk. A trustworthy provider will work with the development team to get there.
Scope
We're not an SEO agency, and we won't pretend to be
Technical SEO is one layer of search performance. These are outside our scope, and if you need them, your marketing team or an independent specialist should handle them.
We work alongside whoever owns those. In practice that relationship works better when the lines are clear from the start.
Keyword research and content strategy
That's content SEO, not technical
Backlink building and off-page SEO
Not something we do at all
Content creation
We implement content, we don't write it
Internal linking strategy
We implement the plan; the plan isn't ours
PPC and paid campaign management
We build the landing pages, not the campaigns
Partner Work
Need a technical partner you can hand work to?
If you're an SEO agency tired of client developers who ignore your recommendations, break your schema implementation, or take three weeks to upload an article — we're the other option.
We implement your technical recommendations properly
We don't touch your strategy
We don't pitch your clients on SEO services
Your relationship stays yours.
We work white-label or direct, whichever you prefer.
FAQ
Questions about the plans
How long can my site be maintained before it needs a rebuild?›
A well-maintained site typically runs four to six years before core technology shifts enough that a rebuild makes more sense than continued patching. Maintenance extends that lifespan considerably and avoids emergency fixes, but it doesn’t make a site permanent. We’ll tell you when we think you’re approaching that point rather than waiting for you to ask.
Fit with current web standards
CurrentOutdatedMaintained + rebuildMaintainedNeglectedRebuild: content, URLs and rankings carry over
0246810
Years since launch
Year 5 rebuild: content, URLs and rankings carry over
Yes. Moving up to Performance takes effect right away, and you can move down once its three-month minimum is up.
What if my marketing team wants direct access anyway?›
We’d strongly advise against it. SEO and web development are different disciplines, and in our experience, backend changes made without a developer are one of the most common ways a well-built site degrades.
If you still want them to have access, it’s granted only after you agree in writing to our Website Backend Access Policy. Under it, you and your provider take responsibility for their changes, plugins they add aren’t covered by your plan, and fixing anything their changes break is billed as implementation work. It also leaves two parties responsible for one site, which is exactly what a maintenance plan exists to avoid.
The simpler route: send us the change, and we’ll make it.
Do you work with my existing marketing team or agency, or do I need to switch?›
We work with whoever you’re already using. We have no competing offer and no incentive to displace them.
Is there a contract?›
No long-term contract. Performance has a three-month minimum; after that, every plan is month to month. Implementation work is billed as used.
What's in the monthly report?›
Performance scores and trend, Core Web Vitals status, indexing and crawl issues found and fixed, schema validation status, 404s and redirects handled, and any updates applied. Written so you can forward it to your marketing team without translating it first.
Your site should be the reliable part.
Tell us what you're running and who's handling your marketing. We'll tell you which plan fits.
